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What comes back
- Queries
- Clicks and impressions
- Average position
- Pages
What SaveAds cannot do
No cost per acquisition is computed on this source: there is no spend to divide, and a CPA invented on organic search would be a false figure.
One property — a site or a domain — and its organic queries. No cost notion: SaveAds marks it as a non-paid source.
Google Search Console integration
This is the only non-paid source in the registry, and the difference matters more than it looks: any metric dividing by spend is meaningless here.
What does the SaveAds Google Search Console integration do?
The Google Search Console integration reads a property — a site as `https://example.com/` or a domain as `sc-domain:example.com` — and returns its organic queries, clicks and impressions. The scope requested is read-only. SaveAds marks it explicitly as a non-paid source, so that no cost per acquisition is computed on it.
An “account” here is a property
Unlike ad platforms, the identifier is not an account number but the Search Console property address: `https://example.com/` or `sc-domain:example.com`. That is what the API expects, and what you recognise in your own Search Console interface.
Why the paid / organic distinction matters
A source silently returning zero cost would suggest nothing was spent, and therefore infinite return. SaveAds marks Search Console as non-paid, and everything downstream knows it: cost per acquisition, wasted budget and achievable savings make no sense on organic search.
What organic teaches about paid
A query already bringing you organic traffic for free may not need buying. Conversely, a commercial query where you do not appear naturally justifies a budget. Putting the two side by side is the only way to have that conversation with figures.
Out of scope
- Read-only: SaveAds writes nothing to Search Console, and there would be nothing to write anyway.
- No associated cost: profitability metrics do not apply.
- No average-position data beyond what the API exposes.
- The property must already be verified in Search Console.
Frequently asked questions
Must my site already be verified in Search Console?
- Yes. SaveAds reads an existing property; it does not perform property verification for you.
Does Search Console use up a connected account?
- Yes, every connected source counts towards your plan’s connected-account limit.
Can organic and paid be compared on the same query?
- Both are readable side by side, but SaveAds does not merge them into a single metric: they do not measure the same thing.
Connect Search Console
Put organic traffic next to paid, without mixing the two.