Centralising Google, Meta, TikTok and LinkedIn Ads
Putting four platforms in one table is easy. Making them comparable is not: each counts conversions its own way, over a different window, in its own time zone.
How do you centralise Google, Meta, TikTok and LinkedIn Ads?
Centralising several platforms means reading each one through its official API, bringing campaigns, spend and conversions into a common model, then comparing what is comparable while flagging what is not. SaveAds brings Google Ads, Meta, LinkedIn Ads, TikTok Ads, Snapchat Ads and Google Search Console into a single view, with each account’s currency.
What is comparable, and what is not
Spend is comparable: a pound spent is a pound spent, currency aside. Clicks roughly are. Conversions are not — each platform applies its own attribution window and model, and the same purchase can be counted by two of them.
An honest tool puts the columns side by side and says where the comparison stops. A tool that adds up conversions from four platforms to show a flattering total will lead you to bad decisions.
One view, six sources
SaveAds reads six sources, five paid and one organic. The distinction matters: dividing spend by conversions makes no sense on organic search, and a source silently returning zero cost would suggest nothing was spent.
- Google Ads — read and act — the platform where SaveAds already applies changes.
- Meta (Facebook, Instagram) — reading campaigns and creatives; creation and optimisation being activated.
- LinkedIn Ads — reading campaigns and creatives; creation and optimisation being activated.
- TikTok Ads — reading campaigns and creatives; creation and optimisation being activated.
- Snapchat Ads — reading campaigns and creatives.
- Google Search Console — organic traffic, next to paid — with no associated spend.
The real gain: deciding the next budget
The question four open tabs never settle is simple: which platform gets the next thousand pounds. Answering it requires the same period, the same scope and the same conversion type everywhere — which is exactly what centralising is for.
What centralising does not fix
It does not repair broken conversion tracking on one of the platforms: it makes it visible, which is already a lot. Nor does it merge attribution — two platforms claiming the same sale will keep doing so, and the call is yours.
Limits of the common view
- Figures are reproduced as each platform supplies them, with its time zones and attribution windows.
- Google Ads already accepts actions from SaveAds; Meta, TikTok and LinkedIn are being activated, and Snapchat stays read-only.
- History depth depends on your plan.
- An account connected minutes ago has no readings to compare yet.
Frequently asked questions
Can conversions from several platforms be added up?
- Technically yes, honestly no. Each platform applies its own attribution window, and one sale can be claimed twice. SaveAds shows platforms side by side rather than producing a misleading total.
Do I need to connect every platform for this to be useful?
- No. One account is enough for a diagnosis. Comparison becomes useful from two active platforms onwards.
Is organic search included?
- Google Search Console can be connected as an organic source. SaveAds keeps it explicitly separate from paid platforms, since no cost notion applies to it.
Put your platforms in one view
Connect your accounts and finally compare the same period on the same screen.